The One Show has enjoyed massive viewership for six years running and over the period, the programme has been re-positioned to primarily target women and also the family, while presenting an emotive, lively and lifestyle content to the viewer.
It is, however, taking a new direction this season as it targets a more mature and family-oriented audience and discusses more emotional topics to penetrate the consciousness of the viewer.
The One Show returns as a weekly live broadcast to afford the whole family to watch, while it maintains its one-hour duration. Viewers will have the opportunity to get their comments and thoughts on issues heard live through the use of The One Show Facebook page and Viasat1 Twitter handle.
New Head of OWN Productions at Viasat1, Brenda Antwi Donkor, says: “We’re excited to translate this TV show into a show for the entire family, season 9 will offer our cherished viewers better content with education and information acquired in an environment of fun.
“With segments such as parent’s corner where topical issues affecting the home are addressed, to relaxing with good music and performance from your favourite celebs in our lounge segment, and getting trendy with the happenings in town, The One Show is indeed a not-to-be-missed show.
“Additionally, we are creating an all-screen experience for our social media audience, get interactive with us via all our social media platforms and win fantastic prizes. And to be in business with a break-the-border star like Anita, it is going to be incredible.”
Exciting segments from last season will continue this season, including ‘The Real Talk’ which deals with light topics that are taken from a woman’s perspective. For example: Would you date a younger guy? Anita also engages a protagonist who has a personal experience and is willing to share in ‘The Discussion’ segment. Experts, counselors, psychologists and social commentators in the subject area will be invited to aid the discussion.
Make a date with Anita Erskine on The One Show every Sunday at 6 p.m. on Viasat1.
source: graphic.com.gh
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